European virgin hair vs Brazilian hair
Both are real human hair and both are sold into the US trade. They behave differently, and the difference usually shows up on the second order rather than the first. Here is what to compare, and how to test it before you commit to a quantity.
The honest starting point
We supply straight European virgin hair. That means we are not a neutral party in this comparison, so treat the argument below as one to check rather than one to accept. Everything on this page can be verified against a sample piece and a written specification, which is the only place a hair claim matters.
What is genuinely different
European hair is generally finer in diameter than hair from most other regions, and its natural base shades run lighter. A finer strand takes colour more predictably and needs less lift to reach a light shade, which is why colour consistency tends to hold between the first order and the repeat. Hair that starts darker usually needs more processing to reach the same shade, and more processing is where repeatability is lost. The trade describes this as a difference in diameter and colour base; the specification sheet is where it becomes something you can hold us to.
What actually decides the price
Diameter, whether the cuticles all run the same way, how the cap is built, and length. Length is the largest single multiplier, because the supply of long hair is far smaller than the demand for it. Two vendors quoting the same length can be quoting two different diameters, which is why a price is only comparable next to a specification.
How to test the claim before you commit
Ask for the specification in writing first, then take one piece as a sample. A single piece is quoted at the lowest listed price for that model and you cover the freight, so checking the claim costs you the freight rather than a wholesale order. If the piece does not match the sheet, you have lost the freight and learned it before buying the quantity.
Which to order
If your customers ask for light shades, want a colour that repeats next season, or need a finer strand for a natural front hairline, the European line is the one to quote. If your customers are price-led on darker shades and volume matters more than repeatability, a coarser hair at a lower price will serve them and we will say so rather than sell against it.
Questions we get on this
Is European hair always better?
No. It is finer, lighter in base shade and more expensive. That suits customers who need light shades or repeatable colour. If your customers buy darker shades on price, the extra cost buys them nothing.
How do I check the diameter without a lab?
Ask for the specification in writing, then compare a sample strand against hair you already sell. A difference in fineness is visible side by side and is what your fitters will notice, so judge it the way your customer will.
Can I order one piece to check?
Yes. A single piece can be ordered as a sample, quoted at the lowest listed price for that model, with the freight at your cost. Wholesale orders then start at 3 pieces per model.
See the European line
The specifications we confirm in writing, and the models available by length and colour code, are on the wholesale page.